Key takeaways:

  • Translation is changing your text into another language, while localization is also considering the technological, visual, and cultural aspects.
  • Translation and localization trends for 2022 show the industry’s importance in the business world.
  • Translation and localization services help businesses expand globally.
  • Business translations build your brand for potential customers worldwide.

Table of contents

  • The Importance of Translation in Business
  • How a Localization Strategy Can Help you Grow
  • 2022 Translation and Localization Trends
  • CCCI – Professional Translation and Localization Services

Business never sleeps, and neither do the industries that help it move! Two industries that push a company to the global market are translation and localization. Of course, it is the language that allows you to connect with your customers. Let us keep our eyes on the translation and localization trends for 2022.

At the end of 2020, the global language services market was forecasted to drop because of the pandemic. However, the projection from 2021 to 2022 reached 51.6 to 57.7 billion US dollars, proving the increasing interconnection of the world. Nothing can faze the importance of language.

In relation to the language services market, translation and localization are both crucial to surviving in today’s interrelated business world. Yes, English is the most widely spoken language worldwide, but Chinese has the most first-language speakers. There are about 920 million Mandarin speakers worldwide, followed by approximately 460 million Spanish native speakers.

Moving to the global internet users, Asia was estimated to dominate Internet use in March 2021, with more than 2.7 billion internet users, followed by Europe with over 736 million users. The total number of internet users in that year was an estimated 4.9 billion.

There are so many giant markets that you have yet to explore! And all of them are within your reach with translation and localization. How so? Let us help you get a deeper understanding.

The Importance of Translation in Business

Before we jump right into the importance of translation in business, it is helpful to know the difference between translation and localization first. The two can go hand in hand, but translation is basically the process of changing your text into another language. On the other hand, localization is considering the technological, visual, and cultural aspects of your product. Focusing on translation alone, it does a lot to the globalization of your business. When you have business translations, you get…

Brand Visibility

Your brand might have already succeeded locally, but it can reach farther distances with translation. When you make your business available in another language, you introduce your brand to more markets. Potential customers from a foreign market can easily find you!

Enhanced Communication

Translations help you communicate with your customers who speak a different language. It is saying goodbye to language barriers! You get to offer your products or services with ease or discuss agreements without misunderstanding each other. Translation allows you to connect with someone who needs what you offer, even if they live on the other side of the world.

Global Business Operations and Success

Now that you have made your brand visible to your target market and you can communicate with your clients, you are on your way to international business operations and success! One step at a time, translation takes you to the market you aim for.

Note: The involvement of AI in the translation of your business can make the process faster and easier but may not guarantee excellent quality. There are popular AI translation tools that you can explore, such as Google Translate, DeepL, and Alexa Translations.

How a Localization Strategy Can Help you Grow

We have already established the crucial role that translation plays in the global expansion of your business. This time, let us understand how having a localization strategy can boost your plans. Like translation, localization touches many industries. You can win in banking, finance and insurance, healthcare, leisure and tourism, and most importantly, marketing and advertising.

Global Communication

To clearly see the role of localization in your business, we can start with how it promotes global communication. Localizing your business means you offer it to the market like it is their own. You speak and understand their language and live their culture and traditions.

Enhanced Customer Experience

A deeper connection with your clients leads to a better customer experience. When you localize your business and communicate excellently with your customers, it becomes easier to enjoy your services and trust you. Eventually, their great customer experience will convert into loyalty.

Brand Identity

Lastly, localization influences your brand identity. It affects how you relate to your clients and in the long run, how your potential customers will know you. Localization allows you to introduce your business to a market that speaks a different language, but you still get to maintain your identity.

Pro Tip

Pro Tip

Human translation works best when you also want to localize your business. AI translation tools often miss the humanness in texts, which makes localization out of the question.