Manga, Japan’s comic book counterpart, is an extremely popular art form not only in Japan but also in America, Canada, France, UK, Germany, and many other countries that enter the consciousness of the mainstream culture.

Modern-day manga (漫画) is widespread in Japanese pop culture and has even become a marketing tool in many Japanese companies. Comic books and manga appear in different languages and become firmly established commercial products. Especially manga translation in English, Italian, Spanish, French, Chinese, and other languages have enormous demand, and this is evidenced by countless manga clubs and fandoms in several countries.

Characterizations of manga and comics are richer and deeper. It has developed its visual language or iconography for expressing a broad spectrum of emotions and representing jokes.