How manga culture started in France
In the late 70s, manga played a major role in the arts and cultural exchange between Japan and France. But as in many other countries, manga didn’t assimilate into France’s mainstream reading audience first. Anime paved the way for the rise of Japanese culture popularity, including manga, when it was viewed on national TV in France in the mid-70s. After that, around 1977 to 1988, Dragon Ball and Sailor Moon aired on TV. Print versions of the series grew in popularity along with the animated versions, thus instigating the rise of manga popularity in France.
Even though the French manga market experienced a slight downturn in the 90s due to widespread disapproval towards its purported depiction of violence, it slowly started to regain strength in the early 2000s when manga began to be sold in restaurants in Paris, supermarkets, and specialty stores like Hayaku Shop, Manga Shop Little Tokyo, Manga Toys, Manga Neko, and Manga Space.