Are potential clients missing out on important information because of language barrier? They might be! A company’s website is a crucial way of introducing business to the world and a key component of its brand image. By translating your website into multiple languages, you give a boost to your webpage traffic and conversions. Hence, you get an opportunity to reach thousands of new visitors and potential clients online.
Multilingual websites greatly improve your positioning in foreign markets and increase your sales. Accordingly, there are various studies that suggest that consumers are more likely to complete a purchase if they can read the content (product/service description, extra information, etc.) in their own language.
Consequently, in an increasingly connected world, comprehensive multilingual website translation and localization services are required for web publishers and eCommerce sites. Website localization refers to the process of adapting the content of your website to the target audience. Thanks to comprehensive website localization, many companies can avoid cultural mistakes, overcome language barriers, and reach foreign language markets.
Website localization goes beyond the literal word-for-word conversion of the content. To ensure your company stays afloat, you should create an online experience that resonates within specific markets.
It’s a well-known fact that users search the internet in their native language. Choosing one of the top in-demand language pairs for the website translation makes communication easier with new target market customers. This also provides exposure and important growth potential to you and ensures that your business is available to the market in its native language.
The key factors to take into account during website translation and localization are language and its dialects, cultural elements, transactional elements, communication, national characteristics, etc.
CCCI is here to help you to maintain your brand identity while you expand into new countries – the USA, England, France, Germany, Spanish, Russia, Japan, China, Korea, the Middle East, etc.