German is one of the most popular languages in Europe and is used in Austria, Belgium, Luxembourg, Liechtenstein, Switzerland, and Germany. This language is easy for English speakers and can be learned faster than others. In terms of business, several website localization agencies, including CCCI, provide website translation services in German to give enterprises worldwide access to the active and fast-growing German market.
The German language dominates 6.0% of the eCommerce translation service products on the internet. One reason for that is that Germany is one of the Western European countries where eCommerce is growing exponentially. 90% of Germans shop online. It is estimated that in 2021, over 22 million Germans will be shopping online. Considering that Germans take pride in their nation and language, it is not surprising that studies show that only 56% of the Germans would buy from online non-localized websites into German.