The Rise of Online Streaming: Unlocking the Benefits of Video Localization

The world is increasingly becoming digital, making online streaming the norm and ushering in a new era of entertainment and information sharing. Along with this shift, businesses and content creators recognize the importance of reaching a global audience. Learning and maximizing the benefits of video localization has never been more crucial! As the demand for localized content increases, so does the need for a reliable and efficient video localization agency that can cater to your needs. At CCC International, we’re ready to take on the challenge!

Key Takeaways:

• The benefits of video localization include greater reach and accessibility, enhanced viewer engagement, boosted SEO, improved brand image, and increased sales.
• The rise of online streaming has made it necessary for businesses and content creators to invest in video localization services.
• Working with a professional video localization agency like CCC International can ensure the highest quality and efficiency in your video localization process.

Table of Contents:

• The Impact of Streaming Platforms On Entertainment
• What Is Video Localization?
• What Are the Benefits of Video Localization?
• CCCI – Professional Video Localization Services

Streaming platforms have revolutionized the entertainment world, offering consumers unparalleled access to a vast array of content at the touch of a button. Global statistics reveal that as of the third quarter of 2022, a staggering 90.9% of internet users worldwide watched content via streaming services each month. Streaming giants like Netflix, Amazon Prime, and Hulu have become household names, not only providing a diverse range of international content but also producing their original series and films to cater to various tastes and preferences.

However, the exponential growth and success of these platforms lie not just in the quantity and quality of content provided but in their ability to localize this content for diverse audiences. By offering dubbed versions or subtitles in multiple languages, they transcend linguistic and geographical barriers, effectively reaching a global audience. The influence of streaming services, coupled with the power of video localization, has reshaped the entertainment landscape.

Video localization, a critical aspect of media localization, is a comprehensive process aiming to adapt video content to a specific target audience based on their language, culture, and regional norms. Through this process, you can add subtitles, captioning, voiceovers, or dubbing to a video to make it accessible and appealing to a global audience. Localization services are not limited to movies and TV shows; they also apply to corporate videos, e-learning modules, advertisements, webinars, and various other forms of digital media.

Note: While many people conflate localization with translation, the two differ. Translation is just one aspect of an effective localization strategy.

In essence, video localization is about modifying your video content—originally produced in a particular language for a specific demographic—to resonate with new or different audiences. Translation merely involves converting content from one language to another. To truly localize, you might need to revise parts of the script or alter some visual cues to ensure they connect with your new audience.

The global language services sector has doubled its market size in the past decade, hitting USD 49.6 billion in 2019. Despite projections made at the end of 2020 predicting a slight slump due to the COVID-19 pandemic, the industry seems resilient. Experts expected the market to reach nearly USD 52 billion in 2020 and continue its upward trajectory through 2021 and 2022.

How is the market so resilient? You might ask. Well, business owners and content creators know that by tailoring your videos to different languages, cultures, and regions, you stand to enjoy the following benefits:

Localization offers videos a passport to wider global audiences. When you adapt your video content to cater to a new language or culture, you invite a new demographic to engage with your content! Beyond expanding your audience, localization can also make your content more accessible.

Viewer engagement is all about creating a connection between the audience and the content. Video localization plays a critical role in this relationship. By tailoring your content to a specific audience’s language and culture, you establish a sense of familiarity and relevance that resonates with the viewer.

For example, French audio video localization can help create a deeper connection with French-speaking audiences, mak