What Is Video Localization?
Video localization, a critical aspect of media localization, is a comprehensive process aiming to adapt video content to a specific target audience based on their language, culture, and regional norms. Through this process, you can add subtitles, captioning, voiceovers, or dubbing to a video to make it accessible and appealing to a global audience. Localization services are not limited to movies and TV shows; they also apply to corporate videos, e-learning modules, advertisements, webinars, and various other forms of digital media.
Note: While many people conflate localization with translation, the two differ. Translation is just one aspect of an effective localization strategy.
In essence, video localization is about modifying your video content—originally produced in a particular language for a specific demographic—to resonate with new or different audiences. Translation merely involves converting content from one language to another. To truly localize, you might need to revise parts of the script or alter some visual cues to ensure they connect with your new audience.