When you visit your own business website, you might think it’s already in its best possible form. After all, you’ve put in the hard work to ensure that the design is on point, the copy is error-free, and the overall user experience is positive. But you may not realize that there’s one crucial element missing: multilingual website translation.

“We’re already reaching our target audience. Why do we need to translate our website?” you might be thinking. The answer is simple: not everyone on the Internet speaks the same language as you do. In 2021, the English language was used only by 60.4%. Sure, it might be the most commonly used language online, but that doesn’t mean you can afford to ignore the rest of the world.

According to Statista, the global language services industry reached 49.6 billion U.S. dollars in 2019. A projection at the end of 2020 expected a slight decrease in the industry’s worth due to the Covid-19 pandemic. However, 2021 and 2022 were both slated for significant growth. Multilingual translation is big business, and there’s a good reason for that: it works.

If you and your business are not part of the statistics yet, now is the perfect time to start. And CCCI is eager to give you a helping hand. Keep reading to learn more about why your business needs multilingual website translation and how it can benefit you.

Key takeaways:

  • Multilingual website translation is adapting your website content into multiple languages.
  • There are numerous benefits to translating your website, including increased brand awareness, boosting website traffic, and improved search engine optimization (SEO).
  • Website localization is different from translation. Localization includes ensuring your website is culturally appropriate for a specific country or region.
  • Website content translation allows you to communicate with customers in their native language.

Table of Contents:

  • What is Multilingual Website Translation?
  • Benefits of Website Translation and Localization
  • CCCI – Professional Website Translation Services

What is Multilingual Website Translation?

Multilingual website translation is the process of adapting a website’s content to speak to an international audience. You can do this in several ways, but translating the site’s text into multiple languages is the most common.

When you think of website translation, you might automatically assume that it’s a straightforward process of taking the text from one language and translating it into another. However, website translation is much more nuanced than that. To do it well, you need to consider things like website design, user experience, and even search engine optimization (SEO). That’s where website localization comes in.

Website Localization

Website localization is the process of adapting a website’s content to a specific region or market. This can involve changing currency symbols, time zones, and even measurements (kilometers to miles, for example).

It’s important to note that website localization is different from website translation. Website localization can include website translation, but it also goes beyond that. While website translation focuses on the site’s language, website localization considers the cultural nuances of a specific region.

For example, you have a website aimed at the U.S. market. If you wanted to localize it for the U.K. market, you would need to do more than just translate the text into British English. You would also need to change things like the date format, the spelling of certain words, and even the images used.

Benefits of Website Translation and Localization

Imagine searching for specific services online, and you think you will find just the right website. But when you click the link, it’s in a language you don’t understand. You won’t stick around, will you? You look for another website instead! The same thing goes for your potential customers. Even if you offer the exact products or services they need, they won’t reach out to you if they can’t understand you.

Translating and localizing your website will do wonders for your business. Here are the advantages you can expect:

Reach a Wider Audience

The Internet has no borders, which means your website has the potential to reach people from all over the world. But if your site is only in one language, you’re severely limiting your potential customer base. By translating and localizing your website, you’re opening up your business to a whole new market and group of people. And with more people comes more opportunities for growth!

Pro tip: Read about your new target markets’ cultures and what language they use before you start translating your website. Not all languages are spoken in the same way all over the world. For example, French is the official language in both France and Canada. But there are significant differences between the two versions of the language.

Reduce Bounce Rate

Bounce rate is the percentage of people who leave your website after only viewing one page. A high bounce rate is not good for business. It’s a sign that people are not engaging with your content. One of the reasons for a high bounce rate is a lack of understanding. If people can’t read your content, they will not stay. But with a multilingual website, you can keep people engaged and eventually reduce the bounce rate.

Increase Conversion Rate

A website’s conversion rate is the percentage of people who take the desired action on your site. This could be anything from making a purchase to subscribing to your newsletter. You’re missing out on potential conversions if you’re not translating and localizing your website. But with a multilingual site, you can make it easy for people worldwide to take the desired action, whether buying a product or signing up for your services.

Note: Translating and localizing your website requires expertise and knowledge of both the target language and culture. It’s best to leave it to the professionals!

Establish Competitive Advantage

Industries are becoming increasingly globalized. If you want to stay ahead of the competition, it’s crucial to have a multilingual website. Your competitors might only have a website in their native language. But by translating and localizing your website, you can reach a wider audience and establish a competitive advantage.

Rank Highly on Search Engine Result Pages (SERPs)

Search Engine Optimization (SEO) will always be crucial for any business with a website. And one of the ranking factors Google looks at is language. If you want your website to rank highly on SERPs, you need to have a multilingual website.

Google also looks at specific and top-level domains when determining which websites to rank higher. So if you’re not translating and localizing your website, you’re missing out on an excellent opportunity to improve your SEO and get more traffic to your site.

Pro tip: Understanding international SEO deeper can help you take your website translation and localization to the next level. Consider how other countries search for your products or services and what keywords they use, even if they’