Imagine searching for specific services online, and you think you will find just the right website. But when you click the link, it’s in a language you don’t understand. You won’t stick around, will you? You look for another website instead! The same thing goes for your potential customers. Even if you offer the exact products or services they need, they won’t reach out to you if they can’t understand you.
Translating and localizing your website will do wonders for your business. Here are the advantages you can expect:
Reach a Wider Audience
The Internet has no borders, which means your website has the potential to reach people from all over the world. But if your site is only in one language, you’re severely limiting your potential customer base. By translating and localizing your website, you’re opening up your business to a whole new market and group of people. And with more people comes more opportunities for growth!
Pro tip: Read about your new target markets’ cultures and what language they use before you start translating your website. Not all languages are spoken in the same way all over the world. For example, French is the official language in both France and Canada. But there are significant differences between the two versions of the language.
Reduce Bounce Rate
Bounce rate is the percentage of people who leave your website after only viewing one page. A high bounce rate is not good for business. It’s a sign that people are not engaging with your content. One of the reasons for a high bounce rate is a lack of understanding. If people can’t read your content, they will not stay. But with a multilingual website, you can keep people engaged and eventually reduce the bounce rate.
Increase Conversion Rate
A website’s conversion rate is the percentage of people who take the desired action on your site. This could be anything from making a purchase to subscribing to your newsletter. You’re missing out on potential conversions if you’re not translating and localizing your website. But with a multilingual site, you can make it easy for people worldwide to take the desired action, whether buying a product or signing up for your services.
Note: Translating and localizing your website requires expertise and knowledge of both the target language and culture. It’s best to leave it to the professionals!
Establish Competitive Advantage
Industries are becoming increasingly globalized. If you want to stay ahead of the competition, it’s crucial to have a multilingual website. Your competitors might only have a website in their native language. But by translating and localizing your website, you can reach a wider audience and establish a competitive advantage.
Rank Highly on Search Engine Result Pages (SERPs)
Search Engine Optimization (SEO) will always be crucial for any business with a website. And one of the ranking factors Google looks at is language. If you want your website to rank highly on SERPs, you need to have a multilingual website.
Google also looks at specific and top-level domains when determining which websites to rank higher. So if you’re not translating and localizing your website, you’re missing out on an excellent opportunity to improve your SEO and get more traffic to your site.
Pro tip: Understanding international SEO deeper can help you take your website translation and localization to the next level. Consider how other countries search for your products or services and what keywords they use, even if they’