Though Google is the number one search engine platform worldwide, there are only three countries – Russia, Korea, China – where the default search engines are different.
There are two biggest portals in South Korea – Daum and Naver. They launched their own webtoon platforms and have been leading the market for a long period.
Naver, the most-used search portal in Korea, ranks the fifth-largest in the world. For its millions of users, Naver offers high-rated user-generated content in the form of email, blog, Q&A, shop, TV, and newspapers.
Furthermore, Naver is the leading, most convenient, and optimized portal for reading webtoon. Naver Webtoon is a webtoon publishing portal launched in 2004. After ten years, it launched LINE Webtoon, later renamed WEBTOON, for global webtoon readers.
When it comes to global expansion, Naver faces growing competition from its crosstown rival Daum merged with Kakao, South Korea’s second-largest portal.
“Our goal is to establish our webtoon platform around the world, in every country in every language. We are at about ten percent of that goal,” Kakao Entertainment Chief Executive Lee Jinsoo said.
Kakao plans to dominate over Naver Webtoon. Meanwhile, Naver concentrates on strengthening its platform competitiveness worldwide. This is a continuous fight for dominance in the K-webtoon market not only in South Korea but also in Japan, the world’s largest comics market, the US, France, and other foreign countries.
Both of these are among the largest companies and the internet giants in the country. They also endeavor to get international storytelling platforms to expand their user base.
The digital comics platform operators up investment to tap into overseas markets. Hence, they have their webtoons translated into many languages: French, Japanese, Spanish, Indonesian, Dutch, and more.