Manga as we know it today
The fast-changing landscapes of the Internet demand the quick adaptation of manga publishers and readers alike. Now, many readers get their manga fix through apps and websites such as CrunchyRoll, Book Walker, Manga Club, Renta, and more. VIZ and other major publishers have also set up their streaming platforms; Shonen Jump now has its app and browser versions.
Despite the digitization of manga consumption, sales of physical manga books continue to be on the rise in America, even outselling American comics. “In the US, graphic novels are 2-5% of total publishing sales, of which 25% is manga,” producer of Project Anime and Mangamo Co-Founder Dallas Middaugh states.
Titles such as Black Clover, Demon Slayer, and Haikyu!! are the most popular manga in America in 2020, owing to both digital and physical releases. Korea’s Webtoon, which is also home to manga, has also been gaining ground worldwide.
A rather recent advancement, online movie streaming services such as Netflix, Amazon Prime, and Hulu also support anime series. Just as how television delivered anime to mainstream audiences in the 90s, thereby allowing the introduction of manga to the United States and many other countries, one can only expect online movie streaming services to further propel the popularity of anime, manga, and Japanese culture to the rest of the world.
How did you get into manga and Japanese culture? Do you have a manga you’d like to have translated into English? Let us know in the comments below!
CCC International is a leading manga and comics translation and localization company with more than 10 years of experience and bases in Europe, East Asia, and Southeast Asia. We work with major Japanese publishers and translate content into more than 30 languages. Aside from translation and localization, we also do typesetting, verticalization, coloring, and animation. Contact us for more info.
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