In the age of globalization and the internet, being able to communicate with various target audiences has become an integral part of businesses. Intensification of global interconnectedness through the ease of travel, social media, and other digital platforms has presented immense opportunities to small or huge organizations. Despite translation being almost as old as civilization itself, having been carried out as early as 2000 BC during the Mesopotamian era when a Sumerian poem was translated into Asian languages, it has never been less valuable to contemporary society. Modern business is only as good as its presence and accessibility, and presence and accessibility necessitate multilingual communication, and, consequently, translation.
Understanding its necessity, however, is insufficient. It is equally important to know what strategies to use to efficiently and effectively reach your intended target consumer or business. Which countries are you looking to target? Which languages do you need? Translation VS localization?