Video games have one of the rapidly growing markets worldwide. The rate of change in the gaming industry has seen an unprecedented increase in recent years. With such a fast-changing market, it is best to bet on “dynamic capabilities”. This means looking for new opportunities over and over again.
It is inevitable, therefore, that mobile and video game companies focus not only on the production of the project but also look into the gaming audience in different countries and, consequently, game localizers and testers. As game success requires high content and technical quality, the latter ensures that all the different elements of production (design, code, content, language, etc.) all work together in harmony.
According to research, the global video game market size was valued at USD 151.06 billion in 2019. From 2020 to 2027 it is expected to grow at a Compound Annual Growth Rate (CAGR) of 12.9% and reach a value of USD 256.97 billion by 2025.