The gaming industry in Western Europe has had a steadily growing demand for games in the region. The Western Europe game localization market segment is always known as among the major markets around the world. More so than ever before, the increase of people using smartphones and the popularity of mobile gaming is further augmenting the demand for game translation and localization services in Europe.
The area also has a large number of broadband subscribers and smartphone users, which is influencing Western Europe game localization market demand. According to a study conducted by the telecommunications firm Ericsson, mobile subscribers in the Western Europe game localization market reached 390 million in the third quarter of 2019, and with the arrival of 5G, this figure is projected to exceed 490 million by 2025.
Moreover, there are a number of initiatives that are spearheaded by the government in the region where they are using different gaming solutions for educational purposes. A perfect example of this is the LUDUS project. Their goal is to successfully push for the transfer of best practices and knowledge through the use of a European-wide gaming network.
As with any part of the world, every country under Western Europe is very unique because of the variety of languages that they have in their respective countries in the region. It is popularly common that video games that are consumed in the Western Europe game localization market would always receive a localization. It is so popular that translations made for the region have even received its acronym within several different industries – EFIGS or FIGS – which refers to the individual languages that are commonly used in the region; English, French, Italian, German and Spanish.
Within the Esport market share alone, Europe stands as one of the top consumers in this gaming space covering at least 40% of the Esport market share in comparison to the world. The top-ranking countries within Europe are being led by Sweden which is part of Western Europe are at 14.3%. Followed by Russia which is part of Eastern Europe and currently stands at 11.6%. Back again to Western Europe for the third to fifth spots, has a combined market share of 18%. When broken down, the countries leading the rest of the top spots within the Esport market in Western Europe is France, the UK and Spain which have a standing market share of 7.1%, 5.6% and 5.5% respectively in the Western European video game industry.
Western Europe game localization market is one of the most diverse regions in the world. Thus looking into each of the individual markets will help us understand how they rank in the Western European video game industry.