In the beginning, let’s have a look at the Spanish video game market both in Latin America and Spain. Latin America is a region of twenty countries. it’s 650 million people living in this region. The biggest country is Brazil with 278 million people. The second one is Mexico. Both countries are the biggest economies. When you think about getting into Latin America, you can think about just translating into Spanish, more precisely Latin American Spanish and you will get a whole region of 19 countries that will understand your games.
Latin America is very important in these moments because it is the region that is growing the most in terms of economy. Latin America and the Caribbean islands have a compounded annual growth rate of 3.2 percent.
The biggest economy for the games market is in Brazil with 1.46 billion dollars. The next one is Mexico then Columbia and Chile. Even if Brazil is bigger it’s very similar to the Mexican market.
Latin America will have the second-highest installed base in the world of smartphones so that’s where you should be focusing now for your games in terms of mobile operators. So far, Arcade games seem to dominate the gaming market for being the most affordable thing for most Latinos.
There’s no other region that comes close to Latin American in terms of growth potential. This is important because as you get there sooner is the best because there’s going to be a lot more users spending money on the games.