Video Game Industry: Leading Gaming Markets Worldwide

No longer just a hobby enjoyed by young and old across the globe, the video gaming market size has increased worldwide and has become a billion-dollar business industry. For many years now, gaming has become an integral part of one’s lifestyle in various countries. Furthermore, it is considered to be one of the main forms of entertainment in modern society. 

The video game industry continues to close every year successfully with more than a hundred billion dollars in revenue. Hence, it is one of the largest industries in the world and is a strong cornerstone for economic development in some countries.

The video game industry history

The modest beginnings of video games can be traced back to 1952. British professor A.S. Douglas created the game tic-tac-toe (also known as noughts and crosses) as a part of his doctoral dissertation at the University of Cambridge. 

Since that time, many worthy game ideas were developed successfully and many also failed to see the light of day. Early prototypes of video games appeared during the 1950s and 1960s.

Nevertheless, industry experts consider the 1970s to be the birth of the video game industry, which was when Atari PONG was released. It was a simple two-dimensional graphical representation of a tennis-like game that kickstarted the gaming industry. 

Pac-Man game

In 1980, Pac-Man became the most popular arcade game among Americans, generating one billion dollars in revenue in just a year. 

The 1980s were the heyday of arcade video games, thanks to the development of affordable home consoles. With the release of the Nintendo Entertainment System (NES) in Japan as Family Computer (Famicom), a new era of home console games began. Nintendo has since been a leader in the gaming market and industry.

According to statistics, from 1970 to 2020, Nintendo acquired 318 million in home console sales and 754 million in total sales. 

Nintendo game console

Baby steps, significant progress

For many households having a gaming console was as ordinary as having a television. Video games encompass an entire range of platforms for decades, from arcade systems, home and handheld consoles to mobile devices, PCs, etc. 

Game consumers, manufacturers, and other stakeholders have constantly been on the lookout and chasing the direction of consumers’ expectations. 

Thus, little changes, such as creating a memory sub-system, voice navigation, or other in-game innovations, led to significant progress. These innovations are the real magic behind the fun and fascinating gaming storylines

Immersive game design, imaginative and epic storytelling, user-friendly and clean interface, and well-timed in-game cutscenes became the criteria for a fun gaming experience. 

Aside from Nintendo, Sony, Microsoft, and other leading brands continue to produce up-to-date systems with new hardware capabilities to meet the fast-increasing market demand․

The best and popular gaming consoles to get now include Microsoft Xbox Series X and S Gaming Console, Sony PlayStation 5 Gaming Console, Nintendo Switch Gaming Console, Sega Genesis Mini Gaming Console, and many more.

Currently, Sony PlayStation, Nintendo, X box, and other reputable game development companies dominate the gaming market. If one must describe the gaming industry and market, it is tremendously innovative and dynamic. This is evidenced by game developing companies having sold more than one billion video games and technology worldwide in the last decade. 

Incredible, isn’t it? And the growth seems to never stop. Insanely high demand continues to increase constantly.

Leading video gaming countries

The growth of the gaming industry is attributable to major gaming markets. Video games are inextricably linked to three mega-consuming countries – the U.S., Japan, and China.

Game revenue per countries 2020

The U.S.

The United States is considered by many as the birthplace of video gaming. The leaders of the U.S. gaming market include Microsoft, Apple, Activision Blizzard, among many others. These companies have a stable growth rate worldwide and are known among many game enthusiasts around the globe. These industry giants’ revenue amounted to 60.4 billion U.S. dollars in 2020. Only in November, the estimated amount of revenue was $6.97 billion.

With the novel coronavirus, the previous years’ expectations were exceeded as home entertainment became the main entertainment option. Parallel to movies, mobile, PC, and console gaming has significantly high demand not only in the US but also globally.


Although America is the birthplace of gaming, China has maintained a dominant role in the worldwide gaming industry nowadays. Even though China was the second-largest revenue-generating market behind the US in 2019, it surpassed any other country in 2020.

The world’s biggest game industry racked up 68.5 billion yuan (US$10.4 billion) in revenue in the third quarter, with a year-on-year increase of 22.34%. It is one of the most lucrative markets for the gaming industry with half a billion people in the country playing video games. China’s game revenue is expected to reach 26,350 million USD by 2023.

The tech giants Tencent with the second-largest player NetEase are the major providers of PC and mobile games to worldwide users.


The golden age of video games is attributable to the extensive, huge, and comparatively mature Japanese market. Japanese video game market is expected to reach about 1.59 trillion Japanese yen by 2025. With the foundation and development of the front runner Nintendo, Japan played a crucial role in shaping the global video game industry at least since the 1980s.

The other major players are Sony Corporation, Square Enix, Sega Sammy Holdings, Bandai Namco Holdings, and Konami. The market is projected to reach $18,248M in 2021 and has a notable investment in eSports.

To sum up, China, the U.S., and Japan have a relatively large domestic market. Despite the massive opportunity, the competition is intense and there are many restrictions, barriers and risks to enter them, one of which is language barriers. Only with the help of a professional and experienced game localization agency can you bring your games to these gigantic markets.

Here is the total global gaming revenue distribution per platform in 2020:

Total Global Gaming Revenue Distribution 2020

Video game industry giants and global trends

The most profitable companies in the flourishing video game market are Sony PlayStation, Nintendo, Microsoft, X box, Sega, Atari, Bandai, Hudson Soft/NEC, etc. For many decades, these giants faced stiff competition with their rivals, steadily and independently improving their products and services’ quality and brand strategy.

Thanks to their classic games, many childhood and youth were made fun and worth remembering.

These game giants are also responsible for making a billion-dollar industry. Here are some metrics showing global trends. 

  • The global video game market size was valued at USD 151.06 billion in 2019. Specifically, Americans spent over $11.6 billion on video gaming as a whole during the previous year.
  • Under those circumstances, experts anticipate that the market will generate over $200 billion by 2023 and reach a value of USD 256.97 billion by 2025. 
  • The number of gamers worldwide is still on the rise. Currently, there are about 2.7 billion gamers across the globe, and this number continues to increase steadily. 
  • Interestingly, in 2020, the revenue from the worldwide PC gaming market was worth $37 billion, while the mobile gaming market’s estimated income was $77 billion.
Global Games Market Forecast 2018-2023.

Game localization matters

A major factor in the game industry’s success in the global arena is game localization. Without game translation and localization, a brand will be unable to expand to and reach mainstream and niche markets. Furthermore, without professional and native game translation and localization, a brand may be better off not trying to avoid failure and wasted investment.

The history and success of video game console manufacturers in various countries all over the world are proof of the significance of game localization. After a video game launch, game makers repeatedly strive to deliver a state-of-the-art gaming experience as expected by its users. Whether in fixing bugs, developing new updates, adding downloadable content, or communicating directly to the players, language and localization lie at the heart of all these processes.

Among the plethora of general localization service providers, it is essential to choose those with proven experience in game localization for targeted markets.

At CCCI, we will help you transmit the necessary information to your users and optimize their game experience in no time. Our in-house localization team will help you in your game writing project, as well as provide in-game customer support services in 30+ languages. Rest assured that our professional game translators are game enthusiasts themselves. Thus, we understand how valuable it is to be consistent with the original version of the game, as well as to translate not just ideas but also intents and experiences to the user.

Talk to us and benefit from our huge experience in game localization for Japan and other countries.

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