What is App Localization?
Localizing your Android or IOS app is the process of making your app available in multiple languages and adapting it to specific locales. This process can be as simple as translating your app’s text into another language or more complex, involving adding local features and functionality.
App localization services can help you navigate the process of adapting your app for different markets. These can provide translation, project management, QA testing, etc. There are a few key things to keep in mind about the basics of mobile app localization:
App store optimization (ASO): Make sure your app’s title and keywords are optimized for each market you’re targeting. This will help potential customers find your app in app stores.
Design and layout: Consider how text expansion or contraction might affect your app’s design. You may need to adjust the layout of your app to accommodate different languages.
Functionality: Some features or functionality may not be relevant in specific markets. For example, if you’re targeting the Chinese market, you’ll need to consider how to integrate China’s unique payment methods.
Testing: It’s essential to test your localized app thoroughly before launch. This includes functional testing to ensure all features are working as intended and linguistic testing to ensure the quality of your translations.
Why You Should Localize Your App
There are many reasons to consider localizing mobile apps. It can help you:
- Reach new markets and expand your customer base
- Improve app discoverability in foreign app stores
- Enhance the user experience for international customers
- Boost your app’s conversion rates
- Increase revenue
- Build brand awareness and equity
Releasing your app in new markets can be a great way to boost downloads and increase revenue. But if you don’t take the time to localize your app, you could end up with an inferior product that doesn’t appeal to your target market.
Localization can help you build a strong connection with users in different countries when done right. It can also improve your app’s conversion rates and overall user experience.
Types of Mobile App Localization
There are two main types of mobile app localization:
- Functional localization: This type of localization focuses on making your app function properly in a specific locale. This includes ensuring that your app can handle local currency, date and time formats, and other regional differences.
- Cultural localization: This type of localization goes beyond the functional aspects of your app to make sure it is culturally relevant to your target market. This can involve translating text, images, and audio and adding local content and functionality.
Which type of localization you need will depend on your app and your target market. In some cases, you may need both types of localization to ensure your app is thriving in a new market.
Note: Localization is more than translation. Translation is converting text from one language to another. Localization takes into account the cultural context of your target market when adapting your app.
How to Localize your Android Mobile App
Assuming you’ve already built your app and it’s available in the Google Play Store, there are a few steps you’ll need to take to localize it. Here are a few tips to get started:
- Start with a solid foundation: Make sure your app is well-designed and easy to use before starting localization. A complex or buggy app will be even more challenging to localize.
- Simplify your text: Use short, simple sentences that can be easily translated. Avoid idioms, puns, and other wordplays, as these can be difficult to translate.
- Consider images and audio: Images and audio are vital to your app’s user experience. Be sure to consider how these will be affected by localization.
- Think about context: Localization is more than just translating text. Consider the cultural context of your target market and make sure your app is relevant.
- Test, test, te