The All Japan Magazine and Book Publisher’s and Editor’s Association (AJPEA) reported in 2020 that the manga industry earned about US$5.77 billion (612.6 billion yen). That was 23% higher than the previous year! The sector earned 498.0 billion yen in 2019. The 2020 record was the highest since 1978 when the AJPEA started tracking the industry. Before 2020, the highest record was in 1995, when the industry reached 586.4 billion yen. These points show that the industry peaked in the ’90s and is only now getting to that level again.
The significant record also involves the print manga market. The industry rose since 2014, reaching about US$2.55 billion (270.6 billion yen). It was a 13.4% increase from 2019 when the industry earned 238.7 billion yen. The digital sales of manga also rose to about US$3.22 billion (342.0 billion yen), which was 31.9% higher than 2019’s 259.3 billion yen.
There was a boom in the sales of Demon Slayer: Kimetsu no Yaiba and other titles. Since 2020 also faced COVID-19 fatigue, people have turned to manga and other forms of escapism. The industry felt the effects as people were buying more manga than before.
Overall, the manga market’s expansion has been happening since 2018. Though 2020 surpassed 2019, it was in 2019 when digital sales surpassed print sales. And did the industry stop there? No. In 2021, ICv2 reported manga sales in the US. The manga sales more than doubled from the previous year. There was a 160% increase, totaling 24.4 million sold manga units.
It’s safe to say that the manga industry is growing nonstop. According to Comicbook, manga sales are booming stateside, with more people looking for new titles to read. The growth can be attributed to the rise of digital reading, social media, and streaming services. The latter two help with the discovery of new titles.