The role of game localization in the video game industry cannot be ignored as the gaming market continues to expand worldwide. With the industry raking in billions of dollars in revenue globally and the growth of the customer base internationally, the demand for game localization for international markets will only continue to grow. With this, the process of localizing [...]
Manga: Japan’s Pop Culture Crusader From being a major entertainment media in Japan since the post-war era, manga or Japanese comics, along with anime, has undeniably become the country's "pop culture crusader" on the global stage. For some, manga even serves as a gateway to Japanese art and culture appreciation. (On the other hand, manga artists, called mangaka [...]
No longer just a hobby enjoyed by young and old across the globe, the video gaming market size has increased worldwide and has become a billion-dollar business industry. For many years now, gaming has become an integral part of one's lifestyle in various countries. Furthermore, it is considered to be one of the main forms of entertainment in modern [...]
Part 1 of this blog is here. English to Japanese Business Translation Given the popularity of Japanese culture, tradition, and media (through music, video games, light novels, manga, anime, etc.), the Japanese language or Nihongo has been in high demand in both the East and West for decades. As of today, there are more than 128 [...]
Defining "BPO" Business process outsourcing is the process of contracting with a third party company for a specific service. It is more commonly referred to in the industry as BPO. Following the size of the business and market, there are multiple ways for an organization to start outsourcing. For example, a start-up business will be inclined to [...]
Businesses planning to expand overseas are motivated by new revenue potential and higher ROI. Moreover, marketing your business in in-demand language pairs can indirectly provide a wider audience and increased sales. If you are planning to expand your business, you have to ask yourself essential questions. First, is your business is actually suited to succeed in international markets? New [...]
Some translation, marketing, or localization mistakes cost more than just losing revenue or market share. The failure can quickly go viral and negatively affect a brand’s image on a long-term scale. Besides, it can lead to disastrous scenarios such as customer boycotts, and you might have to forget about entering new valuable markets forever. Big companies and brands often [...]
Comics, manga, and anime are three of the most popular art forms in the contemporary world. In this article, we will try to explore their origins and definitions, as well as try to differentiate them from one another as interrelated as they may be. We will also look into how they have developed commercially amid globalization and the dawn [...]
Updated on Oct 28, 2021 Find the top Halloween video games with nightmarish stories in this spooktacular article to make your night boo-tiful! Trick or Treat? Halloween, the second highest-grossing commercial holiday (after Christmas) in the US and Canada, is around the corner. Many Americans celebrate this day by putting up freaky decorations in and outside their houses. For a [...]
Video Gaming Market Video games have one of the rapidly growing markets worldwide. The rate of change in the gaming industry has seen an unprecedented increase in recent years. With such a fast-changing market, it is best to bet on “dynamic capabilities”. This means looking for new opportunities over and over again. It is inevitable, therefore, that [...]
