Translation and Localization Trends for 2022
Key takeaways:
- Translation is changing your text into another language, while localization is also considering the technological, visual, and cultural aspects.
- Translation and localization trends for 2022 show the industry’s importance in the business world.
- Translation and localization services help businesses expand globally.
- Business translations build your brand for potential customers worldwide.
Table of contents
- The Importance of Translation in Business
- How a Localization Strategy Can Help you Grow
- 2022 Translation and Localization Trends
- CCCI – Professional Translation and Localization Services
Business never sleeps, and neither do the industries that help it move! Two industries that push a company to the global market are translation and localization. Of course, it is the language that allows you to connect with your customers. Let us keep our eyes on the translation and localization trends for 2022.
At the end of 2020, the global language services market was forecasted to drop because of the pandemic. However, the projection from 2021 to 2022 reached 51.6 to 57.7 billion US dollars, proving the increasing interconnection of the world. Nothing can faze the importance of language.
In relation to the language services market, translation and localization are both crucial to surviving in today’s interrelated business world. Yes, English is the most widely spoken language worldwide, but Chinese has the most first-language speakers. There are about 920 million Mandarin speakers worldwide, followed by approximately 460 million Spanish native speakers.
Moving to the global internet users, Asia was estimated to dominate Internet use in March 2021, with more than 2.7 billion internet users, followed by Europe with over 736 million users. The total number of internet users in that year was an estimated 4.9 billion.
There are so many giant markets that you have yet to explore! And all of them are within your reach with translation and localization. How so? Let us help you get a deeper understanding.
The Importance of Translation in Business
Before we jump right into the importance of translation in business, it is helpful to know the difference between translation and localization first. The two can go hand in hand, but translation is basically the process of changing your text into another language. On the other hand, localization is considering the technological, visual, and cultural aspects of your product. Focusing on translation alone, it does a lot to the globalization of your business. When you have business translations, you get…
Brand Visibility
Your brand might have already succeeded locally, but it can reach farther distances with translation. When you make your business available in another language, you introduce your brand to more markets. Potential customers from a foreign market can easily find you!
Enhanced Communication
Translations help you communicate with your customers who speak a different language. It is saying goodbye to language barriers! You get to offer your products or services with ease or discuss agreements without misunderstanding each other. Translation allows you to connect with someone who needs what you offer, even if they live on the other side of the world.
Global Business Operations and Success
Now that you have made your brand visible to your target market and you can communicate with your clients, you are on your way to international business operations and success! One step at a time, translation takes you to the market you aim for.
Note: The involvement of AI in the translation of your business can make the process faster and easier but may not guarantee excellent quality. There are popular AI translation tools that you can explore, such as Google Translate, DeepL, and Alexa Translations.
How a Localization Strategy Can Help you Grow
We have already established the crucial role that translation plays in the global expansion of your business. This time, let us understand how having a localization strategy can boost your plans. Like translation, localization touches many industries. You can win in banking, finance and insurance, healthcare, leisure and tourism, and most importantly, marketing and advertising.
Global Communication
To clearly see the role of localization in your business, we can start with how it promotes global communication. Localizing your business means you offer it to the market like it is their own. You speak and understand their language and live their culture and traditions.
Enhanced Customer Experience
A deeper connection with your clients leads to a better customer experience. When you localize your business and communicate excellently with your customers, it becomes easier to enjoy your services and trust you. Eventually, their great customer experience will convert into loyalty.
Brand Identity
Lastly, localization influences your brand identity. It affects how you relate to your clients and in the long run, how your potential customers will know you. Localization allows you to introduce your business to a market that speaks a different language, but you still get to maintain your identity.
Pro Tip
Pro Tip
Human translation works best when you also want to localize your business. AI translation tools often miss the humanness in texts, which makes localization out of the question.
2022 Translation and Localization Trends
If you have not established a translation and localization system yet, it is the due season to do so. As we said, business never sleeps, so the right time to hustle is always now. What are the trends in translation and localization that you should be on the lookout for?
Most In-Demand Languages for Translation
Whether it is for website translation, book, or any other materials, there are languages across the globe that demand translations more than others. If you are targeting markets that speak the following languages, then you need to tap into the translation industry:
- Mandarin Chinese
- English
- Spanish
- Arabic
- Japanese
- German
- Portuguese
- French
- Russian
- Korean
- Hindi
Industries that Need Translation and Localization
Apart from the languages, it would help to consider the specific industries that need translation and localization services the most. Here are some of the fields that rely on language services for globalization:
Gaming
The world had an estimated 3.24 billion total number of gamers in 2021. The video game market generates the most revenues in the entertainment industry. Making your game available to several languages is a big step toward world domination!
Comic Book and Manga
Since the pandemic, more people have opted to enjoy their time at home. This gave a boost to the comic book industry, which had an estimated global market size of 8.49 billion US dollars in 2020. As more titles are created and published every year, the industry is continuously rising.
Media
Apart from reading, people also have more time to catch up with their favorite TV shows and movies. People have also recently shifted to podcasts and video content. Subtitle translations help you reach and gain more viewers. Go big and opt for translation and localization of video content!
Website
With more businesses shifting online, website translation and localization have become more marketable. Having a website alone already has a significant impact on your business since people can access your services anytime and anywhere. What more if you make it available in several languages?
Pro Tip
Pro Tip
It is best to choose only professional translation services for startups and small businesses. There is a rise in machine translation worldwide, and you might think it would be more budget-friendly, but it might not be cost-efficient in the long run.
There is also a demand for translation and localization in the e-learning and medical industries. The services really make related businesses thrive! While it is easy to say that you need to translate and localize your business, actually doing it is a different story. Translation and localization as professions require skills, hard work, and masterfulness.
If you want to start now, you cannot go slow learning a new language yourself. What you need to do is find the right translation and localization service that your business can bank on. The good news is… You can find them in CCCI!
CCCI – Professional Translation and Localization Services
CCCI has seen them all, from translation and localization challenges to epic fail to best outputs! As a translation company operating across Europe, Asia, and the US, we deliver language services in up to 30 languages in various industries. Our expertise specializes in game localization, manga translation, content creation, and BPO services. Yes, we are your translation and localization one-stop shop!
CCCI has been working with top game companies for over a decade. We have also collaborated with licensed manga distributors and publishers in Japan and other parts of the world. Our team of language experts covers a wide range of services, ensuring good quality and excellent partnership. May it be professional Korean translation services or Mandarin Chinese, Thai, or Russian, we can provide them for your business expansion.
Your business does not need to get lost in translation and go through costly translation and localization fails. CCCI is here to jumpstart your globalization with our services. Stay on top of the translation and localization trends for 2022 with us. Get in touch today!
Check also – Press release translation, and introduction to Android/IOS mobile app localization.
