An Ultimate Guide to Video Production for Businesses

Key takeaways

• Video production for businesses  has seen tremendous growth in recent years and will continue to grow.
• The origin of video production can be traced back to the late 1800s, when photography was first combined with motion. Video production has since evolved vastly.
• Growing your business with video production goes through five stages: Idea Development, Pre-production, Production, Post-production, and Distribution.
• Videos help with your SEO ranking and can be used on multiple platforms such as social media, your website, or TV commercials. They are an excellent tool for introducing your company culture and connecting with your target audience on a more personal level.
• Video production for marketing reaches more people than any other form of marketing.
• A professional video production company can provide high-quality video production services that will take your business to the next level. They make it possible with their knowledge in the field of video production and cutting-edge equipment.

Table of contents:

• What is Video Production?
• Video Production as a Boost to your Business
• Advantages of Video Production for Marketing
• Benefits of Working with a Professional Video Production Company
• CCCI – Professional Video Production Services

Corporate, product, and explainer videos are just a few of the types of videos businesses use to reach their target audiences. It’s undeniable how video production for businesses has increased in recent years and will only continue to grow. Especially now in the age of digital marketing, video production is only going to be an essential part of any business’s marketing strategy!

In the corporate world, many businesses use video production for internal communications. For example, many companies create training videos or onboarding videos for new employees. It’s a little different when it comes to product videos or explainer videos because these are generally created for an external audience. You have definitely come across these videos of businesses on social media, websites, or even TV commercials.

Whether it’s an internal or external video, the goal is usually the same: to reach and engage the target audience. In this article, we will explore video production solutions for effective marketing and CCCI’s services that will make things happen for your business.

Video production is the process of creating videos by capturing moving images (videography) and adding audio (sound) to create a finished video product. It encompasses a wide range of video types, such as commercials, corporate videos, product videos, explainer videos, event videos, and more.

The origin of video production can be traced back to the early days of photography. Joseph Niepce took the first-ever black-and-white picture, which led to the simulation of moving images in 1832. Joseph Plateau invented the phenakistoscope (“spindle viewer”). In 1870, celluloid was used as a base in a photographic film by John Wesley Hyatt.

Various English photographers used the zoopraxiscope in 1878, capturing the movements of animals with multiple images. And finally, in 1891, Thomas Edison invented true motion picture cameras, allowing for actual film production.

Video production has a long history, so let’s fast-forward to its current state and explore how businesses use it today. Everything you see on social media, TV, or websites is a type of video production. It’s safe to say that almost every business uses some form of video production to achieve its marketing goals. From trying to capture animals’ movements to creating commercials, video production has evolved into a complex process that can be used to achieve many objectives.

When you scroll through your social media feed, you will likely come across videos from businesses. In fact, over three billion internet users watched, streamed, or downloaded videos at least once per month in 2020. By 2023, the number will most probably reach 3.5 billion, which is almost half of the world’s population! That’s a lot of potential customers that businesses can reach with video production.

So how exactly does growing your business with video production happen? Here are some of the many benefits of video production:

Brand awareness is one of the most critical objectives of businesses, and video production can help achieve that. Businesses use video production to increase engagement as it generates interest in what you have to offer and gets people talking about your brand.

Product videos or explainer videos are an excellent way to promote your products or services. You can use them to increase sales, whether you post them on your website or social media platforms.

You can use video production as a way to build relationships with your customers. For example, you can create customer testimonial videos or behind-the-scenes footage to show your customers that there’s a real person behind your brand.