Producing materials for online video content has become a popular way to engage and inform audiences. After all, not everyone isn’t a fan of reading long articles! However, the challenge of sharing video content with a large audience is ensuring everyone understands. Eventually, you’ll have to rely on automated or manual subtitling services.

Subtitling helps you share your video content with multiple audiences, reaching target markets of different linguistic backgrounds. And thanks to technology, you have two options when talking about subtitling: manual and automated. Which one should you choose? CCCI International knows and has the answer!

Key Takeaways:

  • Subtitling is an audiovisual aid for helping people of different linguistic backgrounds understand video content. It has helped many movies, shows, music, and businesses reach international audiences.
  • Manual subtitling services involve human professionals who produce subtitles and manual captioning with quality and reliability. They’re more accurate and efficient but also more expensive and time-consuming than the other option.
  • Automated subtitling heavily relies on technology. It’s a time-saving, cost-effective solution with fewer manual errors. However, there is a chance of translation errors, and it may still need manual intervention.
  • Trusting a subtitling company helps businesses save time and money. Experts have the knowledge and experience to produce subtitles with quality, reliability, accuracy, and efficiency.

Table of Content:

  • The Importance of Subtitling
  • The Difference Between Automated and Manual Subtitling Services
  • The Pros and Cons of Manual Subtitling
  • The Pros and Cons of Automated Subtitling
  • Why Should You Work with a Subtitling Company?
  • CCCI – Professional Subtitling Services

The Importance of Subtitling

Subtitling is a type of text used in multimedia content that serves to translate a video or audio file into another language for better understanding. It’s an audiovisual translation practice that helps viewers consume information in any language. Subtitling has played a significant role in the last decade as it has helped content providers reach a larger audience worldwide.

Think of anime, for example. Subtitling allowed anime to go beyond its origin, Japan, and reach an international audience in the U.S., Europe, and other countries! Another excellent example is the rise of KDramas and KPop. Without subtitling, these forms of Korean entertainment wouldn’t have had the same impact internationally.

Note: 55% of Americans say it’s now harder to hear dialogues in shows and movies than before, so English materials also need subtitling! While English is one of the most spoken languages, subtitling still plays a crucial role in helping audiences better comprehend the content, regardless of their language.

For businesses that use video content as an integral part of their marketing strategy, subtitling is essential for success. Subtitling ensures your audience understands the message you’re trying to convey while improving user engagement. Globalization has become possible! Moreover, subtitles help with SEO rankings.

Subtitling can also be a form of customer support. Whatever products or services you provide, you can create subtitles for customer support videos or FAQs and make your brand more accessible to people in different languages. The more supported languages you provide, the better!

50% of Americans watch content with subtitles. Dubbing is also an option, but it’s not always effective. For example, some subtle nuances and mannerisms are difficult to convey in dubs. Many consumers also prefer to hear the original language as it brings authenticity. Subtitling helps you communicate accurately with a global audience across different language barriers.

The Difference Between Automated and Manual Subtitling Services

When you watch a video with subtitles, you won’t easily feel the process behind it. Listening to a language you don’t understand while reading the subtitles is much easier than trying to decipher the entire audio! Subtitling takes time, effort, and much labor, and the two main ways to do it are manually and automated.

Manual subtitling services involve manual labor. You manually transcribe, translate, and time the subtitles for accuracy. Automated subtitling, on the other hand, is done by software. It’s automating the process that removes manual labor and makes the task faster. Both require skill, accuracy, and precision, but manual subtitling requires more of them from translators.

Basically, you trust a human translator to ensure the message is accurately conveyed in manual captioning or subtitling. The other involves a machine’s AI learning and predicting what it hears. Which is better? Many will say it’ll always be manual subtitling. However, automated subtitling has improved significantly in recent years, making it a viable option.

Choosing either manual or automated services depends on your purpose, goal, and budget. Let’s look at the pros and cons of the two to better understand what you need.

The Pros and Cons of Manual Subtitling

There have been arguments and debates about manual subtitling, even among translators. Manual subtitling is done by real people with the necessary language skills and understanding of the text. Here are its pros and cons:

👍🏻 Pros

  • High accuracy and precision
  • Preservation of the speaker’s tone and voice
  • Quality assurance by manual checking of the subtitles

👎🏻 Cons

  • Expensive manual labor
  • Time-consuming process