Part 1 of this blog is here. English to Japanese Business Translation Given the popularity of Japanese culture, tradition, and media (through music, video games, light novels, manga, anime, etc.), the Japanese language or Nihongo has been in high demand in both the East and West for decades. As of today, there are more than 128 million [...]
Businesses planning to expand overseas are motivated by new revenue potential and higher ROI. Moreover, marketing your business in in-demand language pairs can indirectly provide a wider audience and increased sales. If you are planning to expand your business, you have to ask yourself essential questions. First, is your business is actually suited to succeed in international markets? New [...]
Some translation, marketing, or localization mistakes cost more than just losing revenue or market share. The failure can quickly go viral and negatively affect a brand’s image on a long-term scale. Besides, it can lead to disastrous scenarios such as customer boycotts, and you might have to forget about entering new valuable markets forever. Big companies and brands often [...]
Updated on Oct 28, 2021 Find the top Halloween video games with nightmarish stories in this spooktacular article to make your night boo-tiful! Trick or Treat? Halloween, the second highest-grossing commercial holiday (after Christmas) in the US and Canada, is around the corner. Many Americans celebrate this day by putting up freaky decorations in and outside their houses. For a [...]
Video Gaming Market Video games have one of the rapidly growing markets worldwide. The rate of change in the gaming industry has seen an unprecedented increase in recent years. With such a fast-changing market, it is best to bet on “dynamic capabilities”. This means looking for new opportunities over and over again. It is inevitable, therefore, that [...]
In the age of globalization and the internet, being able to communicate with various target audiences has become an integral part of businesses. Intensification of global interconnectedness through the ease of travel, social media, and other digital platforms has presented immense opportunities to small or huge organizations. Despite translation being almost as old as civilization itself, having been carried [...]
