Find more about big brands’ marketing fails that cost high profits as well as losing market opportunities.
Big Brands’ International Marketing and Localization Mistakes
Some translation, marketing, or localization mistakes cost more than just losing revenue or market share. The failure can quickly go viral and negatively affect a brand’s image on a long-term scale. Besides, it can lead to disastrous scenarios such as customer boycotts, and you might have to forget about entering new valuable markets forever. Big companies and brands often [...]