Expanding Your Reach: The Value of Multilingual Customer Service

In today’s globalized economy, providing excellent multilingual customer service is more important than ever. One aspect of this that is often overlooked is localization. “Localization” refers to the process of adapting a product or service to meet the linguistic, cultural, and other specific requirements of a particular country or region. In this blog post, we will explore the value of localization in customer service and why businesses need to consider this when providing support to their customers.

Key takeaways:

• Localization is an important aspect of providing excellent customer service and refers to the process of adapting a product or service to meet the linguistic, cultural, and other specific requirements of a particular country or region.
• Multilingual customer service is becoming increasingly important in today’s globalized economy, as businesses are operating in multiple countries and regions and customers expect to be able to communicate in their preferred language.
• To provide effective customer service, businesses must ensure that their customer service team is fluent in the languages they are providing support in and invest in translation and localization services to ensure that customer-facing materials are accurate and easy to understand.
• The gaming industry is a prime example of how localization and multilingual customer service can greatly impact the success of a game in different regions.
• 75 percent of consumers are more likely to buy a product with information in their language; this highlights the importance of providing multilingual customer service to reach a wider range of customers.

Table of Contents: 

• What is multilingual customer service?
• How to Provide Effective Multilingual Customer Service
• The Role of CCC International
• A Real-Life Example: Candy Crush
• Regional Player Engagement and WoW
• Gaming Industry and Localization: Through the Looking Glass
• The Impact of Multilingual Customer Service on the Success of a Game 
• The value of localization in customer service
• The gaming industry and localization

Multilingual customer service refers to the practice of providing customer support in multiple languages. This is becoming increasingly important in today’s globalized economy, as businesses are operating in multiple countries and regions, and customers expect to be able to communicate in their preferred language.

Customer service can take many forms, from providing support through phone, email, or chat in multiple languages to offering translated and localized content such as product manuals and FAQs. The goal of multilingual customer service is to make it easier for customers to communicate and understand the information being provided and to provide a more comfortable and personalized experience for them.

In order to provide effective multilingual customer service, businesses must ensure that their customer service team is fluent in the languages they are providing support. They should also invest in translation and localization services to ensure that all customer-facing materials, such as product manuals and FAQs, are accurate and easy to understand.

 In short, multilingual customer service is the practice of providing customer support in multiple languages. It is becoming increasingly important in today’s globalized economy, as businesses are operating in multiple countries and regions and customers expect to be able to communicate in their preferred language. This practice can be provided through phone, email, or chat in multiple languages to offer translated and localized content such as product manuals and FAQs. The goal of multilingual customer service is to make it easier for customers to communicate and understand the information being provided and to provide a more comfortable and personalized experience for them.

At CCC International, we specialize in providing multilingual customer service for the gaming industry . We have a team of experts that work with some of the biggest names in the industry to provide localization services. We understand that localization is essential for businesses that want to provide excellent customer service and reach new markets. By providing multilingual customer service and localizing their products, businesses can increase customer satisfaction and loyalty, as well as expand their reach to new regions.

One case study that exemplifies this is the popular mobile game “Candy Crush.” When it was first launched in China, the game struggled to perform due to a lack of localization and multilingual customer service. However, when the game was localized and re-released in China with multilingual customer service, it reached the top of the Chinese app store charts. This case demonstrates the impact that localization and multilingual customer service can have on the success of a game in a specific region.

Furthermore, according to a study by Gartner, 89% of consumers will switch to doing  business with a competitor following a poor customer service experience. This underlines the importance of providing excellent customer service, including multilingual customer service, to retain customers and prevent them from switching to competitors. An example of this is the popular online game “World of Warcraft,” which implement