German Game Industry: Game Localization in Germany

Key takeaways

• The German game industry is one of the largest in Europe and the fifth-biggest video game market in the world.
• Game localization is key to success in any foreign market, and this is especially true for Germany.
• Game developers in Germany have to consider cultural differences when localizing their games.
• There are many benefits to being a game developer in Germany.
• The video game industry in Germany is growing rapidly, with the German consumer game spending reaching 11 billion U.S. dollars in 2021.
• The top gaming companies in Germany include Bigpoint, Gameforge, InnoGames, and Travian Games.
• German-made video games such as Anno 1800 and Die Siedler have been very successful both in Germany and internationally.
• German video games censorship is one of the strictest worldwide.
• The Germany video game market is expected to grow even more in the coming years.
• German gamers are passionate about various games, from sports to strategy, making it a great market.

Table of contents:

• German Game Industry
• Game Localization in Germany
• Benefits of Developing Games in Germany
• CCCI – Professional German Game Localization Services

Germans love sports, so it is no surprise that they are also enthusiastic about games. They have a lot of fun with card games, board games, and children’s games. And through the years, the country has also grown fond of video games. The German game industry topped the European game markets in 2020.

In June 2020, Germany ranked as the region’s most valuable video game market at 5.97 billion U.S. dollars. Now, it is one of the largest in Europe and the fifth-biggest market for video games in the world. This is an impressive feat considering that the German gaming industry only started to emerge in the early 2000s.

With such a large and growing market, it is no wonder that more and more companies are looking for localization services to enter the German gaming industry. Game localization is key to success in any foreign market, and this is especially true for Germany.

Skat, a traditional German card game that originated back in the early 19th century,  was and still is a popular game in the country. From here, it is unsurprising that German companies were some of the first to develop and release video games. In fact, their game industry started with the development of “Weltmeister” in 1982.

However, it wasn’t until the early 2000s that the industry started to take off. One of the main reasons for this is that the internet has become more widely available in German households. With this came a whole new wave of video games that could be played online.

Since then, the industry has been on an upwards trend and it doesn’t seem to be slowing down anytime soon. In 2021, the German game market saw approximately 9.8 billion euros in revenues. It grew by 17% from 2020, and it is expected to keep growing in the years to come.

Germany had 34.3 computer game players in 2020. By 2021, 50% of Germans played computer and video games, with 16% of video gamers aged 10 to 19 years. About 403 video game companies in Germany publish and develop games, giving the world iconic German-made video games like Anno 1800 and This War of Mine.

Yes, Germany is one of your top choices if you are aiming to enter the European gaming market. But as with any other foreign market, success is not guaranteed without proper game localization. If you want to sell your games in Germany, you need localization. The German market is very different from others, and your chances of success are slim without localization.

German gamers are not only different in terms of the games they play but also in the way they consume them. The State of Online Gaming 2019 research reported that German players spend more time playing than gamers in other countries. They play for nearly eight hours per week.

Moreover, according to a 2021 survey, 76% of German gamers had spent money on games in the last 12 months. The German Games Industry Association also reported that German consumer game spending reached 11 billion U.S. dollars in 2021. This is where localization comes into play. If you want to maximize your chances of success in the German market, your games need to be localized.

Note: German gamers, like other international gamers, are very discerning and will not hesitate to move on to the next game if they don’t find yours enjoyable.

When you localize a game, you have to include even the smallest details. It does not start and end after you localize a game title into German. You must know the game and its story, the characters, and everything in between. You also have to consider the gaming culture in Germany.

What are German gamers playing these days? Which genres are popular? What do German gamers look for in a game? These are just some of the questions you need to answer before starting the localization process.

Moreover, you have to consider German video games censorship. Among the world’s video game consumers, the country is one of the strictest censors of violence. Crucial knowledge like this is essential to the success of your German localization project.

Game localization in Germany can be challenging, especially when you do not know the language. Localization, in general, already requires a lot of work. And when you add German into the mix, things can get even more complicated.

Partnering with a game localization company that knows both German and the German gaming market is essential. With their help, your game will have a better chance of succeeding in the country. With proper localization, you can ensure that your games are tailored specifically for the German market and stand out from the rest.

Being a game developer in Germany has its perks. The country is home to some of the biggest gaming conventions in the world, such as the Gamescom convention, which takes place in Cologne every year. There is no denying that the country has a vibrant game development scene!

The top gaming companies in Germany include Bigpoint, Goodgame Studios, InnoGames, and Gameforge. It would be best if you considered developing your games in Germany for many other reasons. If you are still not convinced, here are a few more:

• The German market is large and growing. With a population of over 84 million people, there is a huge potential market for your games.
• Germany has a healthy work-life balance. Only 4% of Germans work longer than 40 hours a week, as found by the Organization for Economic Co-operation and Development. Germans have more time to relax and play.
• The German government is supportive of the gaming industry. They have created several initiatives to help studios annually and promote the development of games in Germany.
• The future of the gaming industry is bright. The government sees the gaming industry’s impact on the culture and society and is eager to keep it growing.

Dreaming of setting your game in Germany’s market is a big deal. And the great news is… It’s not impossible at all! But it takes more than just translating your game to enter the game industry. You need to make sure that your game is relevant and appealing to each market. This is where CCCI comes in.

China, the U.S., Italy, and now, Germany. There are many countries with booming game markets across the globe, and it is not impossible to reach them. Localize your game for the demand of gamers in Germany!

CCCI is a game translation and localization company operating across Europe, Asia, and the U.S. We deliver language services in up to 30 languages in various industries, focusing on video game localization, manga translation, content creation, and BPO services.

Apart from our game translation and localization services, our game testing services are also at part with the global game industry’s standards. We have a team of native speakers who will translate and localize your games and test them for errors, bugs, and other issues before release.

Our game localization process includes assessment of the source text for localization, translating, editing, and proofreading by native speakers. This way, you can be sure that your localized games are of the highest quality and will be well-received by German gamers.

CCCI works on various games, making them available in the top languages for game translation. We believe that localization is the key to globalizing your game,  and we are here to help you make that happen. Are you ready to take your games to a whole new level? Get in touch with us today, and let’s talk about your German localization project!