How Game Developers Can Maximize China’s Gaming Potential
“Follow the regulations” may sound easy, but developers should know that this tip is easier said than done. You must be ready to tackle the complex gaming guidelines in China and familiarize yourself with local customs and cultures. Here are some specific tips to help you get started on the right foot:
Find a Chinese Publisher
You need a reliable and trustworthy Chinese publisher to help you navigate the complexities of the country’s gaming industry. A good partner should provide local insight into the game market, including China’s regulations and appropriate strategies.
Have a Mobile Game Ready and Consider Cross-Platform Strategy
Mobile gaming is the most popular among China’s gamers, and you should be ready to have a mobile version of your game. It would be best if you also considered developing a cross-platform strategy since the Chinese market is dominated by mobile and PC gaming.
Be Aware of Social Ties and Networks
In China, relationships and connections are important. Pay attention to social networks and connections and build relationships with publishers, investors, and other key players in the industry.
Know Your Target Audience
Knowing whom you’re targeting is key to success in the Chinese market. Since game preferences vary across different age groups, you should research and understand your target audience’s needs and desires.
Prioritize Chinese Game Translation and Localization
Lastly, localize your game for the Chinese market. This tip doesn’t mean simply translating your game content into Chinese but also customizing it according to China’s cultural, social, and economic characteristics. When you translate and localize your game, your target audience will be more likely to engage with it.
Navigating China’s game market can be tricky, but the potential rewards make it well worth the effort! By familiarizing yourself with the local regulations, finding a trustworthy publisher, and correctly translating and localizing your game, you can maximize the potential of China’s gaming industry. And when it comes to professional Chinese game translation and localization, CCCI is your go-to partner.
Pro Tip: Work with professional translators who specialize in game localization. Translation and localization are critical elements of success, and only professional translators will know which details to retain and which to modify. The goal is to allow your target audience to enjoy your game as though you created it solely for the Chinese market.