An Ultimate Guide to Video Production for Businesses
Key takeaways
- Video production for businesses has seen tremendous growth in recent years and will continue to grow.
- The origin of video production can be traced back to the late 1800s, when photography was first combined with motion. Video production has since evolved vastly.
- Growing your business with video production goes through five stages: Idea Development, Pre-production, Production, Post-production, and Distribution.
- Videos help with your SEO ranking and can be used on multiple platforms such as social media, your website, or TV commercials. They are an excellent tool for introducing your company culture and connecting with your target audience on a more personal level.
- Video production for marketing reaches more people than any other form of marketing.
- A professional video production company can provide high-quality video production services that will take your business to the next level. They make it possible with their knowledge in the field of video production and cutting-edge equipment.
Table of contents:
- What is Video Production?
- Video Production as a Boost to your Business
- Advantages of Video Production for Marketing
- Benefits of Working with a Professional Video Production Company
- CCCI – Professional Video Production Services
Corporate, product, and explainer videos are just a few of the types of videos businesses use to reach their target audiences. It’s undeniable how video production for businesses has increased in recent years and will only continue to grow. Especially now in the age of digital marketing, video production is only going to be an essential part of any business’s marketing strategy!
In the corporate world, many businesses use video production for internal communications. For example, many companies create training videos or onboarding videos for new employees. It’s a little different when it comes to product videos or explainer videos because these are generally created for an external audience. You have definitely come across these videos of businesses on social media, websites, or even TV commercials.
Whether it’s an internal or external video, the goal is usually the same: to reach and engage the target audience. In this article, we will explore video production solutions for effective marketing and CCCI’s services that will make things happen for your business.
What is Video Production?
Video production is the process of creating videos by capturing moving images (videography) and adding audio (sound) to create a finished video product. It encompasses a wide range of video types, such as commercials, corporate videos, product videos, explainer videos, event videos, and more.
The origin of video production can be traced back to the early days of photography. Joseph Niepce took the first-ever black-and-white picture, which led to the simulation of moving images in 1832. Joseph Plateau invented the phenakistoscope (“spindle viewer”). In 1870, celluloid was used as a base in a photographic film by John Wesley Hyatt.
Various English photographers used the zoopraxiscope in 1878, capturing the movements of animals with multiple images. And finally, in 1891, Thomas Edison invented true motion picture cameras, allowing for actual film production.
Video production has a long history, so let’s fast-forward to its current state and explore how businesses use it today. Everything you see on social media, TV, or websites is a type of video production. It’s safe to say that almost every business uses some form of video production to achieve its marketing goals. From trying to capture animals’ movements to creating commercials, video production has evolved into a complex process that can be used to achieve many objectives.
Video Production as a Boost to your Business
When you scroll through your social media feed, you will likely come across videos from businesses. In fact, over three billion internet users watched, streamed, or downloaded videos at least once per month in 2020. By 2023, the number will most probably reach 3.5 billion, which is almost half of the world’s population! That’s a lot of potential customers that businesses can reach with video production.
So how exactly does growing your business with video production happen? Here are some of the many benefits of video production:
1. Increase Brand Awareness
Brand awareness is one of the most critical objectives of businesses, and video production can help achieve that. Businesses use video production to increase engagement as it generates interest in what you have to offer and gets people talking about your brand.
2. Promote Products and Services
Product videos or explainer videos are an excellent way to promote your products or services. You can use them to increase sales, whether you post them on your website or social media platforms.
3. Build Customer Relationships
You can use video production as a way to build relationships with your customers. For example, you can create customer testimonial videos or behind-the-scenes footage to show your customers that there’s a real person behind your brand.
Pro Tip
Pro Tip
Add a CTA (call-to-action) at the end of your videos to encourage your viewers to take action, such as visiting your website or subscribing to your channel!
4. Improve SEO Rankings
Videos can help improve your SEO rankings because they are often ranked higher on search engines than text-based content.
5. Boost Social Media Engagement
Social media is a powerful marketing platform, and videos are one of the most engaging types of content you can post on social media. In fact, posts with videos are more likely to be shared than any other type of content.
6. Generate Leads
Videos can be used to generate leads for your business. For example, you can create a video that requires viewers to enter their email addresses to watch.
Advantages of Video Production for Marketing
There are many advantages of using video production for small businesses marketing. Here are some of the most important ones:
1. It’s an Engaging Form of Content
Videos are more engaging than any other form of content, which makes them more effective at holding attention and getting your message across.
2. It’s More Memorable
People are more likely to remember information they see in a video than information they read in text.
Note: Over 70% of marketers claim that videos get more conversions than any other content. Videos are more persuasive, which is why they’re so effective at boosting sales!
3. It Can Be Shared Easily
Videos can be shared easily on social media and other platforms, which helps increase brand awareness and reach more potential customers.
4. It’s Versatile
Videos can be used for various marketing objectives, such as increasing brand awareness, promoting products or services, building customer relationships, and improving SEO rankings.
5. It’s Measurable
You can track how many people watch your videos and how long they watch them. This information can be used to improve your future videos.
Benefits of Working with a Professional Video Production Company
Video production is a complex process that involves many different skills and disciplines. This is why it’s often best to work with professional video production companies. How do you produce leads with a video production company?
Professional video production companies will have the necessary skills and experience to produce high-quality videos that achieve your desired results. They can also provide valuable input and advice on the creative aspects of your project. In addition, professional video production companies will have the necessary equipment and resources to produce your video.
When you work with professional video production companies, you can be sure that your video will be of the highest quality and achieve your desired objectives.
Pro Tip
Pro Tip
When working with professionals for your video, it would be best if they have extensive experience in your specific industry. This way, you can be sure that they understand your target audience and can produce a video that resonates with them.
At this point, you’re already 100% decided that you’ll be using video in your marketing mix. You also know that working with professionals or experts is the best way to ensure success. Do you know what the next step is? Find a video production company you can trust to produce a high-quality video for your business. That’s CCCI!
CCCI – Professional Video Production Services
Learning how to produce a video is fun, especially for your friend’s birthday party or a school project. But when it comes to video production for businesses, it’s best to leave it to the professionals. CCCI has been in the video production business for years, and we know what it takes to produce a high-quality video that meets your objectives.
Our video production experts are masters of the five stages: idea development, pre-production, production, post-production, and distribution. We’ll work with you on the video production strategy, understanding your vision and creating a video that achieves your desired results.
CCCI also offers video translation services along with editing and animation. If you aim to expand your reach to a global audience, we can help you translate your video into different languages! Videos for your business deserve quality audio, and our audio production services can deliver.
We know that not everyone is a Hollywood director, which is why we offer affordable video production services without sacrificing quality. There’s no project that’s too big or too small for CCCI. Connect with us today.
