Anime is an animation style popular in Japanese films. It was made for the local audience, reflecting the Japanese culture through its characters, story, and music. In 1956, modern anime began and thrived even more in 1961. It was when Mushi Productions by Osamu Tezuka was established, significantly contributing to the anime aesthetic. Later, Princess Mononoke by Miyazaki Hayao was released in 1997, followed by other successful titles like the Pokémon television series.
In the 21st century, anime finally reached international audiences. For example, Spirited Away by Miyazaki in 2002 won an Academy Award for Best Animated Feature Film. Eventually, anime streaming became as popular as other major streaming services. The industry saw an overseas sales revenue of over 1.3 trillion Japanese yen in 2021.
How did anime achieve such success? It’s thanks to many things, but one of the major contributors is subtitling. Through translation and subtitling, anime conquered the global market, allowing viewers worldwide to access and understand the content. And because Japan is culturally rich and anime is really creative, entertaining, and educational, the media’s popularity skyrocketed!